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CME SURFBOARDS PHOTOS

REVISED 07/29/2009

cere muscrarellas cme surfshop
 
History: I started hanging out at the Valley Surf Center in 1965/66. Bob Pemberton was the owner and he was a wheeler and dealer! I got the job by walking behind his counter on a pretty busy day, he said, "hey kid what do you think you're doing?" I answered, "I'm going to help these people so you can help me!" He must've figured we were kindred spirits. And we were!

We carried several different kinds of board labels. I don't remember too many of them, but I do remember that we carried Greg Noll. I remember because I started riding for Noll, first on a Cat and then on a Bug. At some point at the beginning of the short board revolution Bob decided we would start building our own, so he got a hold of Larry Felker to shape (He's the one who passed on using the Rockwell hog to me -- almost all guys were using Skil planers at the time -- but a Rockwell could do the work in half the time as long as you could keep it from eating blanks, or your hands!). Bob Weatherly was our glasser/glosser and he was phenomena! It was the beginning era of the psychedelic lam's, and the guy was inspired! I think he was one Weber's guys. Bob had a knack for attracting the top guys... I'm sure it was a money thing... and of course back then, surfboard guys weren't making a ton of dough like they do now. I used to sit and watch those guys for hours. Just taking it in. It seemed almost magical to me that the smooth, glossy forms I was selling on the floor of the shop, could come out of that rough blank of crusty foam (Clark didn't use specialized blanks back then... just big ugly monster plugs!).

Then in 1968 I was approached by two engineers from Lockheed. They wanted to be partners with me in a surfboard company. Bob was winding down, distracted by other business interests, and so I said yes. Here's where it gets really weird! The engineers watched as I made a few boards. It was a very labor intensive issue back then. I shared the idea of a shaping machine with them, something that would cut rockers top and bottom. They made it happen! It was really crude but it really cut out a lot of trim time! It was bed clamps on a wood frame and side rails that had top and bottom contours. When Daryl from Clark saw it the first time, he cracked up... "that will never last!" I thought it was great... but boards were about to change radically,and so were the blanks.

The first company we started was called Surfboards America. That's where the Rogue pictures (super shorts! 4'9" -5'6") came from... We had some partnership problems. Engineers and Foam-heads don't always get along. So I left and moved to Hawaii. I thought I would be there a very long time... but I got bored really quickly. I shaped outside my house at Sunset Point. Surfed Velzyland a lot. Did a little work in town for Parr Surfboards. A couple of months of paradise and I came home for some of the big city life.

I came back with a vengeance! I started shaping in our little outlet in Studio City. I was sending stuff to Con for glassing then. I met Rick Brown, which is about the time you came into the picture. And started shaping his stuff and mine in that Mission Hills retail store (the complaints were loud! Planer noise, resin smells, foam and fiberglass dust everywhere, the poor Pizza guy didn't know what to do!). Rick got married and shut down the shop so I moved to the same Vanowen Shop I had as Surfboards America. I shaped every board we ever built. I glassed most of them. Doug Miller, one of the greatest guys in the world, sanded, set fins, and rubbed out the boards. Later he showed a real artsy side and started doing the pen and ink drawings before the gloss coat. We built some really pretty stuff! By this time we had the Canoga Park factory, off Alabama St, and the Topanga and Sherman Way Retail Store. Of course, boards were selling for $75-100 so we were working really hard for few bucks. I'm not sure we cared about that too much because we did it for years. Then in 1978, I really felt it was time to head out for ministry, and the guys I had partnered with along the way didn't want to do a board shop if we weren't going to actually build them (remember, it really was a subculture thing back then, not just a retail enterprise)... so the whole wonderful experience came to an end. We all moved on to different things... but the good times we had will last forever!

Of course, I was blessed to know Greg Liddle and Glenn Kennedy, Dan Tarampi, Mark Richards, and some of the other Valley boys. I had a great surf team, all who made me a really proud sponsor -- and a million stories from our travels to contests. Way before Animal House hit the screen, we had CME food fights at Poppy Star (where all of us just escaped arrest) and O'Farrell's Ice Cream (were some poor little kid spoke his parents words "I wish you guys would be quiet!" and took a scoop of Chocolate Chip right in the face (In Mike Marcellino's defense, it was a small scoop!).That almost started a riot! I had a special friendship with Larry Gordon of G&S Surfboards, who helped me with many business things. I got to do the special advertising thing in Surfing in the mid 70's with a lot of really great surfboard guys, Stonebraker, Guzzardo, Wright, Merrick (before he became the Giant he is today!), Walden, Warner, Collins...

There's a million other stories and hundreds of really great people who all made that time so very special...
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cere tunnel tail
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bill boyel zuma
bill boyel malibu
cere
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cere county line
cere rincon
cere stables
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cere zuma
cere rogues
cere inverted tail
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triple vent drag board
cme crew
cere, briskin
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zuma
frank ferris zuma
fresh baked
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huntington cliffs
inner sanctum
inverted tails
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kirk murray malibu
kirk murray malibu
kirk murray zuma
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kirk murray zuma
kirk new board
malibu
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mike marcellinio malibu
mike nisito county line
randy trepp county line
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randy trepp zuma
slotted tail
tom white zuma
zuma tower 8
cere shortie
Cere... CME Twin Fin
doug & dave
Doug and Dave CME Super Shorts
super short cme
Cere... CME Super Short


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